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USF expands artificial intelligence research with new business lab
The lab will provide research opportunities for ܽƵapps and faculty to explore the implications of artificial intelligence.
January 23, 2024Cyber/AI, Research and Innovation
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Public transportation agency sees boost in ridership following USF eye-tracking research
The interdisciplinary project, funded by the Florida Department of Transportation, created guidelines to help improve the marketing of public transportation.
January 4, 2023Research and Innovation
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Social marketers catch cheating on online surveys, casting doubt on compensated internet research
A warning from researchers at the ܽƵapp: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic.
March 11, 2022Research and Innovation
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Do You Actually “Read” a Menu? New USF Lab Partners with Major Corporations to Get Inside the Minds of Consumers
A new lab established at the ܽƵapp Muma College of Business is bringing together the findings of lab-based research and the practical know-how of sales and marketing.
October 1, 2019Research and Innovation, ܽƵapp News