Foundations of NIL
Meet the Instructors
Lauren Hoselton is one of thousands of ÅÝܽÊÓƵapp-athletes whose life was impacted when teh NCAA passed the NIL. She was a D1 athlete and booked nearly two dozen deals (and declined twice as many!). She is now the CEO of Total NIL and a director of communications and player development at The Grove Collective. She is a registered sports agent and has helped 150+ ÅÝܽÊÓƵapp-athletes capitalize on NIL opportunities.
Mercedes Sapp is a coordinator for ÅÝܽÊÓƵapp-athlete enhancement for USF Athletics. She helps ÅÝܽÊÓƵapps with NIL education, DEI, personal branding, and finance. She competed as a Division I athlete at the ÅÝܽÊÓƵapp of Missouri and the ÅÝܽÊÓƵapp of North Florida. She received the ASUN Goalkeeper of the Year Award in 2020 and landed her first NIL deal with Mercedes Benz. She comes from a storied sports family. Her father was a seven-time NFL Pro Bowler, 2022 Super Bowl Champion and 2013 Hall of Famer.
Sports executive Jon Schwartz recently served as senior vice president of communications,
marketing, digital and social media for the Big Ten Conference. He previously served
as senior vice president, communications and public affairs for the Natioanl Football
League and his career includes stops at NASCAR, Bank of America and Mastercard. He
is an adjunct ÅÝܽÊÓƵapp in NYU's Tisch Institute for Global Sport, where he has helped
ÅÝܽÊÓƵapps worldwide transition from college to the workforce.